About sarah
from reporter to tv host to multimedia content strategist, & everything in between
An ice hockey player since she was in junior high, Sarah remembers when one team she played for created trading cards for each member in place of the typical team portrait. Under "position," hers read: “utility player.” Professionally, that's exactly what she's become: a creative, driven and capable content strategy leader who can bring the same energy and passion to your business that she’s brought to both her hockey teams and her clients.
While her career path has taken her from sports to tech, Sarah has also spent time writing about news and politics (both local and national), as well as business and the arts. In 2016, she won an Emmy Award as part of the on-air crew of "Breakfast on Broad," a first-of-its-kind morning sports talk TV show on which she was a host for two years. Before the Emmy, in partnership with the nonprofit Forté Foundation, Sarah wrote "Survival Guide for Women in Business," a book available in college libraries across North America. She has immersed herself in each subject matter she's been fortunate to write about or represent, one of her favorite parts of being a content strategist and writer.
Whether you’re hoping to fine tune the copy on your website, launch a series of white papers or leverage SEO to draw readers to your site, Sarah can help you execute a plan to meet any content marketing goal. She’s happy to share clips upon request.
Services
For examples from my portfolio, please click here (note this part of the site is password protected).
content marketing (writing & strategy)
From SaaS technology to sports betting to higher education, Sarah has dedicated her professional life to telling stories that resonate with brands’ desired audiences. She brings journalism experience, marketing prowess and a vast understanding of SEO to create content that helps clients meet their goals, whether they aim to increase awareness, convert leads or simply drive website traffic.
–
editing & copy editing
It’s a lectern, not a podium — and there’s a big difference between how you correctly use “every day” and “everyday.” If you’re looking for someone to read through existing written work with a fine-tooth comb, Sarah is eager to leverage her years of editing experience to help make your content shine.
–
script writing, VIdeo production, voiceovers & anchoring
Sarah has written scripts for radio, TV, preroll and podcast advertisements. In 2020, she provided the script for a TV commercial campaign that ran nationally in the U.S. She’s also lent her voiceover skills to broadcast and radio segments and advertisements, and won an Emmy in 2016 for her anchoring ability.
–
event hosting
From moderating Q&As with Olympic athletes to giving keynote speeches at major charitable events, Sarah has experience speaking at events in front of audiences large and small. If you’re interested in learning about whether Sarah might be a fit for your live or virtual event-hosting needs, reach out at the link below.
A highlight of Sarah’s time at NBC Sports Philadelphia was reminiscing with Flyers star Bobby Clarke about team founder Ed Snider for this piece,
Sarah posing with co-host Barrett Brooks shortly after “Breakfast on Broad” won an Emmy in 2016.
An early career accomplishment for Sarah was writing this short book in partnership with the nonprofit Forté Foundation for WetFeet’s Insider Guide series.
Sarah moderates a Q&A with Olympic gold medalist Tamyra Mensah-Stock at the 2023 Fit to Lead conference.
Education
medill school of journalism, media, integrated marketing communications, northwestern university
M.S., Reporting & Writing
washington university in st. louis
B.A., English Literature & Creative Writing