Born of convenience, the Devils' partnership with the Riveters of the National Women's Hockey League grew into something so much bigger than those who brainstormed it could have imagined.
There was a problem, though: After an initial wave of positive PR, the Devils' brass realized most of the team's fans had no idea what the partnership really meant -- for them. That's where I came in. This piece ran as one element of a multi-platform content strategy that aimed to inform and excite fans about the first-of-its-kind deal between the two teams.
Click here to read my fan guide to the partnership.
A wish in store
An internship with St. Louis magazine morphed into a freelance writing gig after I graduated but the publication didn't want to lose me. This was a fun stretch of time for me -- I wrote about new shops, restaurants and happenings around town, and got to both learn the city as well as sharpen my word play skills. True story: a gig with St. Louis magazine was a birthday wish I'd made ... a wish come true!
Andrew Kay is on a mission ... it's just that his mission involves lugging around a six-foot aluminum letter. I'd known Andrew for a while when the idea to tell his story occurred to me, and it was a hit well beyond my expectations. After I wrote this piece, Andrew's Spectrum S story was told on TV stations, radio stations and in newspapers across the region.
Meshell Ndegeocello wants to inspire -- but first, she needs to convince you to come to her live show.
I spent an hour chatting with the bass-playing singer/songwriter ahead of her performance at the historic Carolina Theatre to learn about what makes her tick, and was thrilled to learn about much more than her new record Comet Come to Me and her musical background.
In early 2017, I was presented with the opportunity to meditate on the word "tomboy" for an NBC Sports nationwide project of the same name. This was a particularly interesting exercise for me, because for all of my childhood, "tomboy" was a label I wore like a badge.
That changed after a discussion with female pitching phenom Mo'ne Davis and a lot of introspection. I'm particularly proud of this piece, and welcome comments and criticisms.
Read "I don't skate like a man," my personal essay about language, feminism and being a woman in a man's world here.
Remembering Ed Snider
Ed Snider's impact on Philadelphia can't be summed up in words -- even a thousand of them. But spending time with legendary Flyers captain Bobby Clarke to discuss the life and legacy of the Flyers' chairman opened my eyes to the man behind the icon.
Read the full story about Clarke's relationship with Snider here.
One of my favorite professional endeavors was running Jungle Campus, a magazine given out to college students on campuses across the country. The magazine served as a different kind of way for companies seeking top talent to reach future employees. Not only did I conduct all the interviews for the magazine (and obviously write them!) but I traveled to the companies to help stage photoshoots, too,
After spending months editing WetFeet Insider Guide books about banks, consulting firms and other various large companies, I was approached about the idea of writing my own book: a "survival guide" for women in the largely male world of business. After partnering with the Forte Foundation, "Survival Guide for Women in Business" war born.
One of the largest projects I've ever undertaken, the production of this book was largely a one-woman show. Every woman interviewed for the book was someone whose work I discovered and admired. I conducted every interview, and wrote every word. By the end of the six-month writing period, I had not only written a book I was (and remain) proud of, but I had learned an invaluable amount about what being a professional woman means.
Read an excerpt from the book, "10 Unconscious Mistakes Women Make That Sabotage Their Careers" here.
Gostisbehere got better
Shayne Gostisbehere was the surprise of the Flyers' 2015-16 season. There were expectations about the rookie defenseman, sure, but no one expected him to set franchise and NHL records. Gostisbehere's season ended in disappointing fashion (both personally and for the entire Flyers team), but even so, he's a better player for it all -- including the struggles. I took time out from my busy TV schedule to catch up with the Flyers' D-man on the last day of his first season with the team.